When a prospect agreed to start working with me a couple of years ago, I was pretty excited. They were really nice people and would be my third largest client by monthly billings. The problem was that it was the wrong kind of work for me.
When I started my business in 2008, I was a marketing gun for hire. I was up for just about any type of marketing help a business needed. However, as my business has developed over the past 10 years, it has become clearer where I can really help a business: generating leads.
The reason I took on this client was that my pipeline was not full enough. While I am not willing to work with clients who are not nice people, the people at this company were great. It was still not a good choice. My time got mired in figuring out how to integrate things into Salesforce or creating brochures.
Have you accepted clients only because you did not have enough prospects in your pipeline? There are more than enough people who are a good fit. You just have to make sure you are engaging enough so that you can choose who you work with, not just the other way around.
That is why I developed the Perfect Lead Engine. It provides businesses with a process to help them identify their ideal clients, understand how to differentiate in a way that matters to those clients, and get a consistent flow of leads coming into the business. And we build this customized system for your business for a fixed monthly cost.
So if you find you are taking on clients who are not the right fit, look at your flow of leads. And if you would like to learn more about how we can build a Perfect Lead Engine for your business, let’s schedule a time to talk. Just reply to this email with some convenient times for you.
And don’t expect a sales pitch. We just need to see if it is a good fit for both of us. As you may have guessed by now, we only work with businesses we can help and are a good fit for us.
This is message #19 in 21 Days of Authenticity. If that would like to receive the rest of the 21 Days of Authenticity via email, please click here to sign up