The internet has fundamentally changed the way we buy most products. A little site called Amazon.com has become one of the world’s...

According to market research firm Yankelovich, we are exposed to upwards of 5,000 ad messages a day (up from about 500 in the 1970s)....

Most small business owner expect that their web site designer understands and applies the basics of search engine optimization (SEO)....

In a recent discussion with a client, we were talking about potential marketing campaigns to consider. And that brought us to the topic...

Some clients and people in my network have asked me how I find new clients, so I though I would share it in a blog post. In order to...

How would you answer the question: “How is your business different?” If your answer involves “better customer service” or “we treat our...

With the closure of post offices and all of the hype around social media, it is easy to see why many people think that direct mail is no...

Let's start by looking at the definition: guarantee - a promise or assurance, especially one in writing, that assures a particular...

1) Who is my target market and how have they changed during 2012? Understanding your target market is critical to the success of any...

Compared with Facebook, Twitter, and other social media, a newsletter can seem so old fashioned, at least by internet standards. However,...