Lessons from Selling and Buying a House
My wife and I have spent much of the last two months preparing our house for sale and looking for a house to buy. Our goal is to be...
The Magic of Showing Up Regularly
Over the past month, I have been to the chiropractor quite a bit due to a back injury that is taking longer than usual to heal. However,...
Are Your Priorities Clear to Others?
On our visit to Taiwan last month, my wife and I noticed something: In general, the houses and apartments in Taiwan were not very nice...
Getting a Fresh Perspective
The other day, a client who I do occasional work with called me. His concern was that the messaging on his website was not clear to...
One topic you should never write about in a blog or newsletter
One of my clients is a financial advisor and we were talking the other day about topics for her blog and newsletter. She noted that other...
No One Should Have to Suffer from Bad Marketing
It’s everywhere around us: bad marketing. Companies advertising that they are just like their competitors. Businesses telling us that...
Why I Hired a Marketing Coach
As a marketing consultant, it probably seems a little unusual that I hired a marketing coach for my business. However, in a month and a...
Conscious Marketing
Last week, I attended the inaugural Conscious Capitalism San Diego, which focuses on how businesses can create positive change in San...
The Only Marketing Goal that Matters
A business owner I was speaking with recently was expressing frustration at all of the things that are called “Marketing”. And it is true...
The Power of Ongoing Communication
A couple of months ago, I heard from someone who had taken my PPC class at UCSD Extension five years ago. He had been receiving my email...
Trust... gone in an instant
I like to take on DIY projects around the house. It’s enjoyable to work with my hands and see something come to fruition. For a recent...
The Lie of 7 Touches
A business owner I was talking with the other day mentioned that it takes seven touches to get a sale, and that is the common wisdom on...
Go for the Best (& Cheapest) Leads First
While meeting with a potential client, the other day, I saw a common mistake I see among small business owners again and again. He was...
Measure Your Results
Can you afford to waste 50% or more of your marketing budget? Most small businesses cannot, yet very few have a way of measuring if their...
Marketing Consistently
Too many businesses practice random acts of marketing. They hear that Facebook advertising is working well for a business owner they...
Value of Simplicity in Marketing
Complexity is the enemy of completion for small businesses. Most people are wearing too many hats to implement a complex marketing plan....
Unlocking Your Growth Potential
Does marketing feel like an expense or an investment for your business? If you immediately thought of it as an expense, then you are not...
Are You Guilty of Occasional Marketing?
As entrepreneurs and busy professionals, we can get very busy with delivering our product or service. And when we are busy, we often...
Learn from My Mistakes...
Having gone to the Wharton School of Business, many of my classmates went on to work with big companies after graduation. However, being...
Celebrating Our Differences
In our professional lives, we often feel that we need to play a role... to be the professional we claim to be. And that is true to a...
