Small changes lead to big results
Beginning last June, I started exercising every morning. It started with some back-specific exercises because I had been having...
In the spirit of giving...
As a child, I liked getting gifts as much as the next kid. However, one of my most memorable Christmases was the year that I had made...
Play to your strengths
During a mastermind call with other business owners and marketing professionals, we got on the topic (as we often do) of lead generation....
Are you chasing off clients?
Most of us think we are not chasing off clients, but sometimes it is worth reviewing your sales process. Earlier this week, I went in to...
I have a confession to make...
What’s my confession? I have not always been successful at business. In fact, I had a huge business failure about 12 years ago. It has...
The Power of Gratitude
On our flight to Hawaii, we had someone in the row behind us who was complaining about their seats, the flight attendant’s attitude, and...
Embracing what makes us different
Who do you remember most? The people who have a quirk or passion about something unusual, or the people who are “normal”? I certainly...
When Lightning Strikes...
The other day while listening to the radio in the car, I heard Lorde’s song “Royals.” For some reason, on hearing it for something like...
The Art of Being There
One of the great things about having my own business is being able to spend a lot of time with my boys. I am their primary driver for...
Don’t Throw Away a Perfectly Good Lead
Earlier this week, I was looking to hire a handyman to fix a damaged fence and do a little exterior painting. The one I had used in the...
A Broken Lead Generation System
One of my clients needs to get folders printed for a lead generation project. So, I contacted a company I had found on a Google search...
Don’t be a One-Hit Wonder
Do you like listening to 80s hits? My boys really do, and they love to ask me details about the song. I am not sure whether it is...
The Joy of Losing Clients
Over the past two months, I have had three clients leave. Normally, losing clients would seem like a bad thing. And I will admit that...
Are You “Really” Different?
Do you feel that what you do for clients is really different from your competitors? Many service providers I speak with do not feel they...
Why Clarity Combined with Differentiation Attracts Clients
Last week, we sent out a newsletter for my client, Stephanie, who is a financial planner. It currently goes out to 295 prospects, clients...
One Important Question to Ask Clients
Last weekend, I was reading the second draft of a book by a College Planning Specialist. The book explains how to successfully plan for...
Clarifying Your Message
Is your marketing message clear? I commonly find two extremes when talking with service providers. Neither is ideal. Some service...
Hitting the Sweet Spot
My 10-year-old, Will, plays goalie for his soccer team. So, Will and I spend time working on goalie training. He has been working on...
The Perfect Lead Engine
Could you grow your business significantly if you could find a good source of leads? This is a common refrain I hear from different...
The Significance of the Right Support
Our kids go to a great school. A lot of people go there because they have a passion for something and want a school that gives them more...