Does it feel like the world is improving or getting worse? Today, I wanted to share something that has nothing to do with marketing and...

My son, Zach, had a heartbreaker of a soccer game this weekend. They lost 2-1 with the winning goal in the last two minutes of the game....

Last Friday, we went to the U2 concert at Qualcomm Stadium. And as my wife said, “We are the demographic.” Most of of the concert goers...

Last week, I was talking with a prospective client about their marketing efforts. They offer a service targeted at business executives....

When you think of BMW, what do you think of as their slogan? While we have only owned one BMW about 10 years ago (and my wife mostly...

While getting marketing projects started is important, it is equally important to know when to quit. And that is a place where many...

These past 12 days in Germany, we experienced a lot: castles, museums, towns that had not changed much since the 1500s, and visiting with...

On Sunday, I arrived in Germany with my family. This is my fourth trip to Germany, including a 3-month internship in 1991 (while I was...

I just got off the phone with a prospect. This was the second time we had talked, and I knew from the start that she was unlikely to...

Do you know how much a new client is worth to you? When meeting with prospective clients, one of the first questions I ask is “How much...

If you have kids who will be heading to college soon and you are interviewing financial planners, which response would be more appealing...

In the internet age, it is easy to get caught up in wanting to the do the latest and greatest thing for marketing. Compared with...

For the last five days, my family was in Pennsylvania to visit my wife’s parents and her brother’s family. The thing that really struck...

A client recently engaged us to help with their online marketing. As part of that process, I reviewed their Google Adwords account and...

When I was younger, I thought of freedom as being able to do whatever you want. However, we always have to deal with the consequences of...

Every Tuesday at 2pm, I have a little reminder that goes off. It is reminding me to write this blog. Sometimes I get it done earlier if I...

Most of the service providers I know always put their clients first. It seems to be a natural fit for the type of person who becomes a...

Do you find it hard to reach the right audience for what you offer? It is critical to successful marketing, because putting a great offer...

Earlier this week, I was talking with a friend, who is an expert in pay-per-click advertising. He is trying his hand at selling products...

One of the most important aspects of being an expert is knowing what to focus on. For example, we hired an excellent dog trainer a few...