It’s Messy
This past Sunday was my older son’s 15th birthday. The card he got from his one aunt and uncle said something to the effect that he is...
Drive-By Advertising
A few days ago, I heard an advertisement for bail bonds on the radio. While I am not sure what radio station I was listening to at the...
At the risk of repeating myself...
When you think of BMW, what do you think of as their slogan? While we have only owned one BMW about 10 years ago (and my wife mostly...
Knowing When to Quit
While getting marketing projects started is important, it is equally important to know when to quit. And that is a place where many...
Traveling Like a Local
On Sunday, I arrived in Germany with my family. This is my fourth trip to Germany, including a 3-month internship in 1991 (while I was...
Putting a Price on New Clients
Do you know how much a new client is worth to you? When meeting with prospective clients, one of the first questions I ask is “How much...