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ABOUT FACTOR FOUR

We’re a small, specialized team, and we take our work personally because your success matters to us.
We bring care, clarity, and precision to every ad we run and every number we report.

EVERYONE AT FACTOR FOUR SHARES THE SAME CORE VALUES:

Be honest, even when it’s hard

Don’t overcomplicate

Teach, don’t just tell

Care deeply about doing it right

rooting for you

At Factor Four Marketing, we’re not just running campaigns, we’re rooting for you every step of the way. We celebrate the wins like they’re our own, because in a lot of ways, they are. Whether it’s a big jump in lead volume, a major drop in CPL, or your first time feeling truly confident in your marketing strategy, we’re right there with you, cheering you on, high-fiving the numbers, and genuinely invested in your success. When you win, we win, and we wouldn’t have it any other way.

THIS IS LEAD GENERATION, REIMAGINED.

Factor Four Marketing is more than just a service, it’s a shift in how marketing should work:

  • Transparent.
  • Strategic.
  • Built with care.
If you’re tired of the confusion, the jargon, and the lack of results - You’ve just found your people.

MEET THE TEAM

As a boutique agency, we keep things intentionally lean, so you’re never passed off to someone who’s just out of college or lost in a sea of account managers. You’ll work directly with the people making the strategic decisions, the ones who actually know your campaigns inside and out.

Around here, you’ll never feel like just a number.

Digital Marketing Specialist

Liz Thompson
Executive Assistant

Lorena Ybarra
PPC Specialist

Makenna G. Horne
AI Integrator

Will Coleman

Digital Marketing Specialist

Liz Thompson

With 12 years at Factor Four, Liz is a true Google Ads veteran. She’s navigated every corner of the platform – keywords, negatives, ad copy, and everything in between. Liz provides budget oversight to every campaign, making sure no dollar goes to waste.

Executive Assistant

Lorena Ybarra

Lorena is the engine that keeps Factor Four running smoothly – and keeps Jeff on track. She coordinates team operations, wrangles project details, and ensures nothing slips through the cracks.

PPC Specialist

Makenna G. Horne

Makenna, the newest Factor Four team member, brings a fresh perspective and sharp focus to every campaign. She’s quickly mastering the ins and outs of Google Ads – from strategy to setup – launching new campaigns and optimizing existing ones for better performance.

AI Integrator

Will Coleman

A student at Northeastern University and a natural systems thinker, Will is leading the charge on integrating AI into Factor Four’s workflows. His work helps free up our team to focus on what really matters: strategy, results, and client success.

MEET JEFF COLEMAN

Founder. Speaker. Strategist. Advocate for Businesses That Deserve Better.

For the past 21 years, I have been building results-driven Google Ads campaigns. As paid search has matured and Google evolved, generating real ROI has become harder than ever. Most agencies haven’t kept up—yet they keep telling clients to spend more and “trust the process.” I believe you shouldn’t trust the process—you should trust the results.

When I say “campaigns crafted with care,” I mean it. I built Factor Four Marketing to provide clients with clarity, accountability, and marketing campaigns that deliver measurable results. We care deeply about the success of our clients. Today, Factor Four manages over $4 million in annual ad spend, working with everyone from local service businesses to Fortune 500 organizations.

From our monthly Clarity Report to our client case stories in From Lead to Gold, I believe in pulling back the curtain, calling out the BS, and helping good businesses win.

Whether I’m sharing marketing ideas with a prospect or analyzing campaign results, I’m here to help make your marketing campaigns smarter, simpler, and way more effective.


Jeff Coleman
Lead Engine Architect
& Google Ads Alchemist

Jeff is a speaker, educator, and advocate for service businesses tired of Google Ads campaigns that do not deliver a solid ROI. His voice is clear, candid, and grounded in three decades of real-world experience.

You can find Jeff’s insights in:

The Clarity Report – Free marketing advice sent straight to your inbox from Jeff and the Factor Four Marketing Team

From Lead to Gold– Real client stories that show what was broken (and how we fixed it)

Jeff’s Signature Talk: “Turning Lead into Gold” – A no-spin keynote on smarter ROI with Google Ads

LinkedIn– Where Jeff shares the truth about what works (and what doesn’t) in digital marketing.

If you’re looking for a speaker who can simplify strategy, challenge industry norms, and make a room full of business owners feel empowered — Jeff Coleman’s your guy.

WHAT HAPPENS WHEN YOUR MARKETING CAMPAIGNS FINALLY CLICK:

LEADS IMPROVE. STRESS DROPS. ROI GROWS. AND YOUR STRATEGY ACTUALLY FEELS IN CONTROL

Schedule a free intro call and see what’s possible with a smarter, simpler, more strategic approach.

LET’S TALK

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FACTOR FOUR MARKETING

Westborough, MA
(858) 220-0202

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