Most agencies are focused on doing the latest thing that may go viral. That does not work with Google Ads, and it is why many agencies struggle to deliver meaningful Google Ads results to their clients. So, they hide behind dashboards and the concept of “share of mind”. The problem is that does not deliver ROI. That is why we built an agency that cares about the outcomes and puts clients back in control of their lead generation.
We believe in clear strategy, transparent reporting, and campaigns that actually convert. We don’t dazzle with buzzwords. We deliver with care and precision. And we stand by our work, because we know it works.*
Factor Four Marketing is more than just a service —it’s a shift in how marketing should work:
As a boutique agency, we keep things intentionally lean, so you’re never passed off to someone who’s just out of college or lost in a sea of account managers. You’ll work directly with the people making the strategic decisions, the ones who actually know your campaigns inside and out. Around here, you’ll never feel like just a number.
At Factor Four Marketing, we’re not just running campaigns, we’re rooting for you every step of the way. We celebrate the wins like they’re our own, because in a lot of ways, they are. Whether it’s a big jump in lead volume, a major drop in CPL, or your first time feeling truly confident in your marketing strategy, we’re right there with you, cheering you on, high-fiving the numbers, and genuinely invested in your success. When you win, we win, and we wouldn’t have it any other way.
I’ve spent 17+ years in marketing—most of it cleaning up the messes left behind by other agencies. I’ve seen how often businesses are left in the dark, asked to “trust the process” while their costs rise and results stall. That’s why I started Factor Four Marketing. To give business owners a better option—one built on honesty, clarity, and results that speak for themselves. When I say “crafted with care,” I mean it. Because your business deserves strategy, not shortcuts. And I’m not alone. The entire team shares that same belief, and we treat your marketing like it matters—because it does. I also write and speak about what’s broken in this industry—and how to fix it. From our monthly Clarity Report to our client case stories in From Lead to Gold, I believe in pulling back the curtain, calling out the BS, and helping good businesses win.
If you’re looking for a speaker who can simplify strategy, challenge industry norms, and make a room full of business owners feel empowered — Jeff Coleman’s your guy.
LEADS IMPROVE. STRESS DROPS. ROI GROWS. AND YOUR STRATEGY ACTUALLY FEELS IN CONTROL