SMARTER GOOGLE ADS FOR SERVICE-BASED BUSINESSES.

We cut your cost per lead, clarify your strategy, and help you understand exactly what’s going on with your Google Ads campaigns; No smoke, no mirrors.
We are so confident in our work that we guarantee it *

MOST AD AGENCIES SELL COMPLEXITY. WE BUILD CLARITY.

You’ve been told by other agencies to spend more. Wait longer. Trust the process.

But what you really need are campaigns that work, and a partner who tells the truth.

At Factor Four Marketing, we combine deep expertise in Google Ads with plainspoken reporting, mentorship, and honest accountability. We don’t hide behind dashboards or drown you in jargon. We show you what’s working and help you make smart, profitable decisions.

Because when marketing makes sense, it actually works.

DOES THIS FEEL FAMILIAR?

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  • You’ve been burned by past agency relationships
  • You’re tired of not understanding where your money is going
  • You’re seeing rising ad costs but not better results
  • You want someone to own the outcome, not just “run the ads”

WE GET IT. AND THAT’S WHY WE DO IT DIFFERENTLY.

We’ve helped dozens of businesses in your exact shoes, bringing them back from
wasted budgets and inconsistent results to calm, confident control of their budget and results.

That’s Google Ads lead generation done differently.

WITH OUR FACTOR FOUR APPROACH
WE’LL HELP YOU:

  • Lower your cost per lead (often by 30% or more)
  • Stop wasting money on clicks that don’t convert
  • Get real visibility into performance
  • Scale when you’re ready, with confidence
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All campaigns are built on custom strategies that match your goals, industry, and budget.

And if you’re spending $500K+/year on Google Ads…

We’ll reduce your CPL by at least 30% within 90 days or we’ll work for free until we do. (Yes, really) *

OUR FREE IF WE FAIL GUARANTEE.

We stand by our work—and we’re not afraid to prove it. We know how to lower CPLs and increase lead quality because we do things differently, and it works.

If your service or education company is spending more than $500k annually on Google Ads and you are frustrated with a high CPL and your agency’s lack of transparency, we offer a powerful guarantee. If you implement tracking codes to measure lead conversions, give us regular feedback on lead quality, and participate in regular status calls, we guarantee a 30% reduction in CPL within 90 days while maintaining or increasing your lead volume.

Our process is fully transparent – no hiding behind dashboards. If we don’t deliver, we will work for free for up to 3 months to get you to the 30% goal (minimum $18,000 value).

Your Google Ads with smarter strategy, clear reporting, and real results.

FACTOR FOUR ISN’T JUST OUR NAME,
IT’S OUR APPROACH

Half the Effort Can Lead to Twice the Results… A Factor Four Increase.

We know that with campaigns built with care and precision, half the effort really can lead to twice the results. By focusing on what actually drives ROI, we help businesses cut through the noise and finally see their Google Ads campaigns pay off. No fluff, no guesswork, just honest strategy and real results.

AND WE DO IT WITH:

MENTORSHIP OVER MANAGEMENT

You’re not just a client—you’re a partner. We guide, explain, and support your growth.

TRANSPARENCY OVER CONFUSION

You’ll never wonder what we’re doing or why. We explain everything clearly and honestly.

STRATEGY OVER SPEND

You don’t need a bigger budget—you need a better plan.

EDUCATION OVER EGO

We empower you with understanding, so you can make smarter decisions.

LEAD GENERATION THAT ACTUALLY MAKES SENSE AND MAKES YOU MONEY.

REAL CLIENTS, REAL RESULTS

"We love working with Factor Four Marketing. Jeff is really knowledgeable with video ads and helped us shape our video campaign. With Jeff's help, we use video explainer ads to attract qualified leads. The best part is our prospective clients are pre-sold on our expertise because they have watched our informative videos."

John Milikowsky, Milikowsky Tax Law

MEET THE MAN
BEHIND THE METHOD

Jeff Coleman,
Lead Engine Architect & Google Ads Alchemist

I’ve spent the last 17 years helping business owners understand their marketing, optimize their ad spend, and get real results. When I say “crafted with care,” I mean it. Because your business deserves measurable ROI, not “exposure”.

And I’m not alone. Our whole team believes in that mission. We show up with integrity, precision, and real pride in our work—because you deserve better, and we’re here to deliver it.

BETTER RESULTS START HERE.

Subscribe for insights that make your ads work harder—and your decisions easier.

Get the best of Factor Four Marketing delivered straight to your inbox: behind-the-scenes client wins, clear-eyed strategy advice, and the honest marketing perspective you’ve been missing. No smoke and mirrors. No spin.

Just better results, straight to your inbox.

WHAT HAPPENS WHEN YOUR MARKETING FINALLY CLICKS:

LEADS IMPROVE. STRESS DROPS. ROI GROWS. AND YOUR STRATEGY ACTUALLY FEELS IN CONTROL

Schedule a free intro call and see what’s possible with a smarter, simpler, more strategic approach.

FACTOR FOUR MARKETING

Westborough, MA
(858) 220-0202